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My name is Faith McQueen, and I am a web developer, digital marketing consultant and craft beer nerd located in Ottawa, Ontario.

I have a passion for strategy, bringing a business-first approach to all of my client work. You’ll most often find me working away at my desk, or on a road trip on my way to find my next favourite brewery.

My background is in digital marketing, helping clients shape the business goals and strategy that would shape their online presence, including website lead-generation strategies, content strategy, and social media campaigns and engagement strategies. I have worked in digital marketing for over 3 years both in an agency and freelance capacity, with clients from all over North America.

I began my journey to becoming a web developer a little over a year ago, as I took on more light development tasks for clients, and realized the way that web development aligned with my love of problem-solving

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August 2020 - Present Cetaris
Marketing Generalist

Manage all website updates, including CMS and plugin upgrades. Design and develop any new features for the website. 

Managed the implementation of HubSpot software, and manage ongoing HubSpot automation and CRM changes.

Supporting the marketing team in ongoing marketing tasks, including SEO, content creation, and design needs.

January 2020 - Present Nightwood Theatre
Website Redesign, Ongoing Maintenance

Redesigned a new WordPress website to better reflect the modern and vibrant culture of the Nightwood Theatre company.

Created page templates that prioritized delivering content in a more user-friendly way, that highlighted photography in an exciting way

Developed the website with usability for Nightwood staff in mind, giving the team a back end that is easy to understand for the team to manipulate on-page content

After launch, moved to a website maintenance retainer to continue ongoing website updates.

September 2019 - September 2020 Humber College
Post-Graduate Certificate, Web Development

Studied web development best practices through developing a number of applications in a team environment. This included acting as a team leader, creating documentation, designing, and developing new features. • Adapted to changes in course delivery by creating new independent and group milestones in order to maintain the project timeline. Self-taught project deployment from localhost to live web hosting.

April 2017 - May 2019 H&C Inc.
Account Manager - Digital Initiatives

Coordinated new website development projects and ongoing web development needs of existing clients

Managed relationships and work of third-party development partners, and complete in-house development tasks as necessary, from submission into development, to project launch

Managed a diverse portfolio of client accounts across varying industries, including B2B and B2C clients

Creation, deployment and ongoing optimization of PPC campaigns, content creation for SEO, email marketing campaigns, and ongoing monthly and quarterly reporting and analysing

2014 - 2017 Brock University
Business Communications, BA (Honours)

Through Service-Learning, acted as a marketing consultant for Trivium Industries Ltd. on the international launch of their new product, plastic wine bottles, including case study research involving international students.

Through Service-Learning, acted as a marketing consultant for BonaVista LeisureScapes, giving recommendations regarding their in-store layout and consumer behaviour

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